Natalie Eisenberg never planned to become CEO of Click Rain, but she remembers the exact moment she realized it would become part of her leadership journey. After three years of leading the 40-person digital marketing agency, she now faces a new challenge: integrating the team at Lemonly (that’s us!), which Click Rain recently acquired.
In this episode, John and Natalie unpack the entire acquisition deal, including how it came to be, the process and timeline to get it done, and the emotions behind both buying and selling a company.
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